Consumer Loyalty
Race fans are extremely loyal to companies involved in Motor Sports, even those items not directly related to automobiles. Studies show Drag Racing fans boast a stunning 70% BRAND LOYALTY! This statistic alone makes motor sports an attractive venue for promoting products and services. Every individual on our team will be they’re promoting your product during the entire event. These fans have fast paced lifestyles and earn a higher average salary, making them an exceptional target audience. Statistics also show that over 90% of purchases are done on impulse due to live salespeople. Given time most buyers will reconsider.
Specific Drag Racing Fan Demographics
- About 1 in 3 Americans (or 75 million people) are fans of Drag Racing
- 48 % of fans (or over 36 million people) have attended an event
- 60% earn between $30,000 and $75,000 annually
- Almost 33% are between 18 and 34 years old
- Over 40% are between 35 and 54 years old
Flexibility
Because a typical race team participates in a series of events, a sponsor can work with the team over a period of months. Unlike one-time advertisements, this arrangement gives the time and sponsor flexibility to plan diversified and unique opportunities over an extended period of time
